In the last few months, I’ve worked for the Finnish brand Kekkila, providing 16 music tracks for their ads on social platforms. The pieces vary in length (7s, 15s, 30s, 60s, 5 and 10 minutes), rhythm and harmonic progression, but they are all built around a single melody line, which represents the brand’s main theme. It was interesting to create various versions and arrangements, and find out how to change tempo, instruments and other elements, while keeping the mood and the theme easily recognizable.